Mattel releases new Barbie honoring Eleanor Roosevelt ahead of International Women's Day

March 6, 2021

Mattel is celebrating International Women's Day with a brand new Barbie.

The latest historical doll is inspired by the longest-serving First Lady of the United States, Eleanor Roosevelt.

The doll was revealed on Wednesday as part of the “Inspiring Women” collection.

Dressed in a bold floral print dress with a pearl necklace and a black hat, the doll pays tribute to the humanitarian.

“We are delighted to welcome former First Lady Eleanor Roosevelt to the Barbie Inspiring Women series and to shine a light on how her perseverance as a champion of policies around civil and economic rights made an impact on the world,” Lisa McKnight, senior vice president and global head of Barbie and Dolls at Mattel, told People magazine in a statement.

“As the number one global toy property, we believe in the importance of highlighting past and modern-day role models, like Eleanor Roosevelt, to inspire the next generation of changemakers to dream bigger than ever,” she continued.

The Inspiring Women Series pays “tribute to incredible heroines of their time; courageous women who took risks, changed rules and paved the way for generations of girls to dream bigger than ever before.”

The doll will be available at Walmart, Target, and Amazon for $29.99. There will be a limit of two dolls per person so that as many fans can add her to their collections.

Earlier this year, Mattel released a doll inspired by the poet Maya Angelou as part of the Inspiring Women series. Previous dolls in the collection include Ella Fitzgerald and Rosa Parks.

The empowering company will also celebrate International Women's Day with the “You Can Be Anything” digital series that will include interactive content on Facebook and Youtube. The event will spotlight role models such as  Yara Shahidi and Adwoa Aboah.

“With the virtual event space growing exponentially, we are leaning in with innovative online experiences authentic to our brand DNA, like the Barbie You Can Be Anything Series, to connect female role models who have broken boundaries with families and remind them that kids will become the leaders of tomorrow,” McKnight noted.

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