Tesla Competitors Rivian and Bollinger Charge Up to Shock Market With Electric Trucks

April 28, 2020

Start your engines on green.

Tesla may be the most well-known electric vehicle manufacturer — but it’s not the only one.

While Elon Musk unveiled the controversial and futuristic Tesla Cybertruck last year, two competitors are charging up to go for the same market share with electric fleets of their own.

Manufacturers Rivian and Bollinger Motors are both preparing production on their vehicles, hoping to bring more options to truck lovers looking to go electric.

Rivian, a Plymouth, Michigan-based company, secured investment from major players like Amazon, Ford and Cox Automotive last year, with plans to launch a pickup as well as SUV in the U.S. in the future, according to Environmental and Energy Leader.

Rivian is also adding an electric commercial delivery van, 100,000 of which were ordered from the company by Amazon CEO Jeff Bezos last September.

Detroit-based automaker Bollinger Motors also debuted SUV and pickup models last year, according to Detroit News.

The bold look of Bollinger’s cubic design comes with the added advantage of avoiding stamping dies that save development money.

While the ongoing COVID-19 pandemic has idled production across the industry, the companies remain flexible and determined.

“The world has changed a lot in these last few weeks,” wrote Rivian to its customers earlier this month. “We’ve shut down all facilities to protect our team and to help slow the spread of COVID-19. While this situation has required us to redefine workflows and rethink the ways we collaborate, it hasn’t stopped us from making progress.”

Rivian’s planned delivery of its R1T pickup — which starts at $69,000 — has been pushed back  from this fall to 2021.

Likewise, Bollinger has also delayed its new models until next year.

“We have everyone on board, everyone is still getting paid, everyone is still working full time,” said CEO Robert Bollinger. “We are unaffected in that way.”

But with the adoption of a third-party manufacturer, Bollinger is eager and excited to stay on track.

“Instead of us trying to figure out manufacturing … and have a huge learning curve, we’re going with someone who has been building trucks for decades,” Bollinger said. “We are crazy excited because it’s the best partner we could use for this.”

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