Rise of Beards Hurting the Shaving Industry

August 10, 2018

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Beards and facial hair are super trendy right now. And if you happen to walk down the shaving aisle in the drug store or Target, you're likely seeing some changes. Instead of different razors and shaving creams, now there are all kinds of products for men to maintain their beards. 

All of these beard lubes, oils, tonics, etcs are killing off the shaving industry because now beard care is easier than ever. Beards and even the scruffy look are growing in popularity. According to a new study, men are shaving less per month too. Beards are especially hot for men under the age of 45. According to Gillette, studies show that the average number of times men shave per month has fallen from 3.7 to 3.2 over the last decade.

This new trend is causing razor companies like Gillette to scramble to create new products for the changing market of men who want to grow and maintain a beard.