© Michael Gray | Dreamstime

Consumers Will Spend Billions on Halloween 2017

Why are we spending so much this year?

September 25, 2017

If you are planning to celebrate Halloween this year, plan to spend a lot of money. 

This year consumers are going to spend more than ever on Halloween costumes, candy, and decorations. According to the National Retail Federation, a record $9.1 billion will be spent on this late October Holiday. 

If you've started looking for a costume for this year, you know they aren't cheap. $3.4 billion, the majority of the $9.1 billion spent will be on costumes. 

The most popular costumes for kid's this year are:

1. Action/superhero

2. Batman character

3. Princess

4. Animal (cat, dog, monkey)

5. Star Wars character

Top Adult Costumes:

1. Witch

2. Batman character (Batman, Catwoman, Harley Quinn, etc.)

3. Animal (cat, dog, etc.)

4. Pirate

5. Marvel Superhero (Spider-Man, Captain America, etc.)

I just took a quick glance at Party City and it seems the average cost of a kid's costume starts at about $30 and can go up from there. If you have multiple kid, this Holiday can make you go broke. Adult costumes start at about $50 and can go up big time depending on how elaborate the costume and accessories are. 

After costumes comes the cost of candy. 71% of people who plan to celebrate Halloween will be handing out candy and will spend an estimated $2.7 billion. If you're planning to give out candy, you don't want to be the house giving out the crappy candy that no one wants. 

But I think most Charlotteans need not worry about getting the junk candy, because last year we made the list of some of the best cities for Trick or Treating. 

I wonder why we are spending more than ever on Halloween? It seems that the spending trend continues to rise year after year. I would put money on social media and the ability to share every little detail with everyone and anyone as the reason. I looked for some research to back up my claim, but couldn't find it. But there's plenty of data that proves that we post photos purely to get likes and comments on Facebook and Instagram.