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Has Pumpkin Spice Jumped the Shark?

September 6, 2017

Now that September is here and Labor Day has come and gone, it's officially pumpkin spice season. I swear on the 1st my email inbox was full of emails from different restaurants promoting their latest pumpkin spice creation.

Every year, more and more products hit the market that are pumpkin spice flavored. But with more products, the demand for the seasonal flavor seems to be down.

If you walk through Target or any store that sells groceries, you'll see a lot of the pumpkin spice food and drink items featured. You can get coffee, coffee creamer, bread, bagels, cereal, yogurt, cookies, kettle corn, etc. 

But Eater has found that the more products offered, the less demand there is for them. Are we over Pumpkin Spice? 

1010data looked at pumpkin spiced-flavored products available online from August to December 2016 and found that the number of pumpkin spiced products for sale had risen by nearly 50 percent as compared to the previous year. But sales went up just 21 percent. 

The most popular pumpkin spice items last year were the pumpkin spice coffee items and products you'd need to make them.