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New Heineken Commercial Tackles Social Issues Brilliantly

April 28, 2017

Beverage commercials really shouldn't tackle social issues or so we learned a few weeks ago when Pepsi released that Kendall Jenner commercial. The company had so much backlash from the commercial that they ended up pulling it and having to issue a huge apology. 

Well, Heineken decided to try and handle social issues in their new commercial and they actually did a great job. Seriously, Pepsi's people need to watch this and take some notes. Throughout the commercial, you meet a variety of people with very different opinions on social issues. They are then paired up in two's according to their opposite beliefs. They work together knowing nothing about their beliefs and assemble some Ikea furniture together. After they complete the assembly, they are shown their interview videos discussing their beliefs.