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Science Finds This Small Thing Can End a Relationship

August 16, 2017

There are a lot of things that can be a big dealbreaker in a relationship. If someone's moral views are different it could contribute to a break-up. Or if you want to have children and they don't, well that relationship is going nowhere fast! 

But according to science, there's a new predictor to the success of a relationship and it may surprise you. Gavan Fitzsimons, a marketing professor at Duke University's Fuqua School of Business, conducted the study and found that couple's that like opposite or competing brands are less likely to be happy. I actually think he's on to something. 

In my experience dating, I have a hard time ultimately getting along with guys who are team Android. I don't know if it's the green bubble that pops up on my iPhone when they message me that bugs me, but it never works out, ever! Of course, I am an Apple fan girl and everything I own is Apple like my phone, computer, tablet, TV streaming device, and smart watch. 

Fitzsimons focused more on brand loyalty in the soda market, Coke vs. Pepsi. Basically what researchers found was that the less powerful person in the twosome was more likely to have to take on their partners brand preferences. If the couple wasn't on the same boat for brands of soda, coffee, chocolate, beer, and autobrand- one person would end up sacrificing their preference and make them unhappy in the long road. 

"People who are looking for love should maybe consider including brand preferences on their dating profiles," Fitzsimons said.

So I guess if I ever up being single again I need to write a disclaimer on my dating profile that if I see green when you message me that it's a deal breaker. #TeamApple