Just How Busy Will the Malls Be on Saturday?

December 21, 2017

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Did you complete your Christmas shopping weeks ago? If not, you're probably one of the 126 million people who will hit the mall this weekend. The National Retail Federation and Prosper Insights & Analytics have released their annual survey and well, you've been warned.

According to the NRF, 53 percent of consumers will shop this weekend on "Super Saturday." Financial priorities, being too busy, and waiting for a present request were just some of the reasons given in the new survey of why some haven't even begun shopping yet.

The NRF survey asked a total of 7,212 consumers about their plans for holiday shopping. As of December 12, those last-minutes shoppers were planning to order their remaining gifts online or at local department stores just hours before Christmas.