Ikea Wants Pregnant Women To Pee On Their Ad For A Discount

No, this is not a joke.

Ikea is taking their marketing game to the next by asking pregnant women to pee on this ad:

Ikea wants you to pee on this ad and if you’re pregnant, it'll give you a discount on a crib https://t.co/MjuUiQSkZz pic.twitter.com/wAMXt8IdkJ

— Adweek (@Adweek) January 9, 2018

The ad, which is running in Amelia magazine, contains a strip created with the same technology used in pregnancy tests. If you pee on it and you’re pregnant, it’ll show you a discounted price for the crib.