Ikea Wants Pregnant Women To Pee On Their Ad For A Discount

January 10, 2018

No, this is not a joke.

Ikea is taking their marketing game to the next by asking pregnant women to pee on this ad:

The ad, which is running in Amelia magazine, contains a strip created with the same technology used in pregnancy tests. If you pee on it and you’re pregnant, it’ll show you a discounted price for the crib.