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Mattel releases new Barbie honoring Eleanor Roosevelt ahead of International Women's Day

Mattel is celebrating International Women’s Day with a brand new Barbie. The latest historical doll is inspired by the longest-serving First Lady of the United States, Eleanor Roosevelt. Read more now.
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Mattel and Barbie reveal diverse 2021 Fashionistas doll collection

Mattel recently unveiled their 2021 Fashionistas line-up. The diverse group of dolls aims to be more representative of the public and includes a Ken doll in a wheelchair. Read more now.
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Mattel releases new Barbie doll honoring Maya Angelou ahead of Black History Month

Mattel has revealed their latest Barbie doll designed after civil rights pioneer and poet, Dr. Maya Angelou, in celebration of the upcoming Black History Month. “Diversity and inclusion must be the foundation of all that we do.”
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Mattel unveils new animatronic Baby Yoda toy available this fall

Mattel unveiled their latest animatronic RC Baby Yoda toy, available this fall. The toy comes as the second season of ‘The Mandalorian’ is set to premiere.
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Barbie Unveils Second Doll in Dia De Muertos Collection

Barbie is back with a second doll to add to its Dia De Muertos collection after last year’s success with a first doll honoring the Mexican holiday. See the doll.
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Barbie Launches 'Campaign Team' Set Including a Black Barbie Running for Office

Mattel announced the Barbie 2020 Campaign Team is set to expose all girls to public leadership roles and pique their interest in shaping the future.
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Mattel Unveils New Action Figures Honoring Everyday Heroes Fighting Coronavirus

The coronavirus pandemic has put a spotlight on those individuals who are doing their part to make the sure rest of us are safe and healthy. To further honor those heroes, Mattel is launching a new line of toys in the likeness of front-line workers.
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Mattel Unveils 5 New Barbies for Tokyo 2020 Summer Olympics

Mattel has launched a new collection of Barbie dolls to honor the upcoming Tokyo 2020 Summer Olympics. Each doll will represent one of five new sports being introduced to the summer sports program this year.
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Mattel Unveils Barbies With No Hair and Vitiligo to Expand 'Diverse Doll Line'

Mattel is expanding its Barbie Fashionistas collection, calling it the "most diverse doll line." More skin tones!⁣ More body types!⁣ More unique looks!⁣ ⁣ Express yourself with #Barbie #Fashionistas – the most diverse doll line. -- Shop now: https://t.co/zTVjMZsjVy . #WeAreBarbie ⁣ pic.twitter.com/...
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‘Barney’ Movie Is in the Works From Mattel

Barneys New York may be on the verge of closing all its stores, but Barney the Dinosaur is ready for his big screen close-up. Mattel Films has announced they are producing a live-action movie based on the beloved big purple dinosaur, according to The Hollywood Reporter. Barney is headed to the big...
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